What does the writer say about sales management in the first paragraph? Nothing The sales approach should change with each phase of the product life cycle Companies should spend more time on their sales planning Most sales managers fail to recognise which stage a product has reached There are many managers who need to improve their sales performance.
According to the text, a greater sales effort is required for a product when consumer interest switches to a new product category it is particularly innovative the advertising budget has been cut the sales figures start to fall rival companies start to produce something similar.
According to the text, profit levels may fail to correspond to the volume of sales because this is not explained in the text there are unforeseen problems with distribution the production costs were not estimated correctly the full selling costs have not been taken into account there has been a lack of economic stability.
According to the text, a good marketing strategy must primarily be concerned with sales statistics product details unit costs profit information consumer data.
According to the text, the end of a product's life cycle is marked by a steady fall of unit profit the product becoming outdated less support from sales management an increase in customer complaints a sharp rise in production costs.
What does the writer say about the charts that show sales progress? Managers should review policy when a sharp fall in sales is indicated Dit is difficult to see how sales charts can provide sufficient guidance to managers Managers should get confirmation of the data they plot on the sales charts They are the most important indicator of future success of a product It is a matter of judgement where one sales phase finishes and another begins.
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