Which of the following techniques are structured ideation techniques?
Note: There are 2 correct answers to this question. Blue Ocean REICC Persona Multiplication Remember the Future.
Which of the following techniques are structured ideation techniques?
Note: There are 2 correct answers to this question. Empathy Dedication Humor Space.
An idea is deemed successful if it strikes a balance among these three main criteria:
Note: There are 3 correct answers to this question. Feasibility - what can be possibly achieved in the near future? Viability - how sustainable is the idea in the long term? Desirability - who will want to use or buy the product/service? Differentiability-what is engaging with people directly.
The design-thinking process is based on what two main types of thinking?
Note: There are 2 correct answers to this question Divergence Convergence Design challenge Being human.
This phase focuses on early, fast, cheap testing to strengthen ideas and ensure that the design
team is on the right path toward meeting the demands of the people for whom they are designing.
Note: There are 1 correct answers to this question. Implementation Multiple choice based interviews Phone interviews Onsite interviews.
What kinds of thoughts are allowed during a brain dump exercise?
Note: There are 2 correct answers to this question. Ideas and concerns Any kind of thought Anything except concerns related to the challenge Anything except questions related to the challenge.
The empathy map contains four main components that help you organize data from people
you interview:
Note: There are 3 correct answers to this question. Say and Do Think Feel Create.
Designers actively _________________ people in their own environment to identify their real
needs
Note: There are 1 correct answers to this question. Blue Ocean REICC Persona Observe Multiplication.
Those companies that succeed in identifying and satisfying the needs of customers have a
better chance of gaining that all-important _______________________________________.
Note: There are 1 correct answers to this question. Competitive edge Empathize Ideate Test.
When beginning an interview, you should briefly state the ___________________ of the
interview.
Note: There are 1 correct answers to this question. Purpose Dispose Expose Lux pose.
Inspiration (1st phase of design thinking) starts with a broad problem, or what is called __________________________________.
Note: There are 1 correct answers to this question. fill-in-the-blank Observe Empathy Design challenge.
Are insights and observations the same thing? YES NO.
Which is a process of constructive conflict that merges into unifying solutions through the
power of observation, synthesis, searching and generating alternatives, critical thinking, feedback,
visual representation, creativity, problem solving, and value creations?
Note: There are 1 correct answers to this question. Design Being human Iterate ideation phase Funky prototyping.
What is BUILD THEN SHIP. hope hypothesis was correct 1. very costly if wrong?
Note: There are 1 correct answers to this question. New methodology Advanced methodology Free methodology Old methodology.
Design thinkers welcome ____________________ and see them as opportunities to identify
innovative solutions.
Note: There are 1 correct answers to this question. Constraints Popularized Inspiration ideation.
Prototypes must be expensive and sophisticated True False.
What are 4 notable characteristics about design thinking?
Note: There are 4 correct answers to this question. It applies to everyone, regardless of experience levels It involves getting out of the building and taking action It requires continuous practice with a focus on doing in order to learn It works best in unpredictable environments Anything except questions related to the challenge.
During the _________________________ phase, ideas generated through the ideation
process are transformed into concrete ideas.
Note: There are 1 correct answers to this question. Implementation Persona Multiplication Remember the Future.
By which process, empathize with your target user and stay focused by summarizing common
user characteristics, needs and pain points into a single persona?
Note: There are 1 correct answers to this question. Interview your users Sketch a prototype Test your sketches with users Create a persona.
The ideation process is in line with the _________________ view described in the Practice of
Entrepreneurship, as it requires general openness to the world and involves using our creative ability
to solve problems.
Note: There are 1 correct answers to this question. Creation Submition Ideation AEIOU.
What will provide many insights you will benefit from while building a solution?
Note: There are 1 correct answers to this question. Interview your users Sketch a prototype Test your sketches with users Create a persona.
____________________________ is also relevant to the implementation phase, as it involves
acting in order to learn, trying something new, learning from the attempt, and building that learning
into the next iteration.
Note: There are 1 correct answers to this question. Experimentation Implementation Exportation Refreshment.
_____________________ enhances networking, plays role in effective leadership, promotes
team building, and helps us understand not only how, but why people think and feel as they do.
Note: There are 1 correct answers to this question. Empathy Desirability Being human Cultural.
A software company likes to use the User Story Mapping method in conjunction with Design
Thinking. For which purpose would you recommend using User Story Mapping?
Please choose the correct answer.
Note: There are 1 correct answers to this question. To find data that serves to inspire the team and gain empathy To check on feasibility, viability and desirability To get a common understanding of the challenge/problem space To define the implementation backlog items.
What are the 3 main phases of design thinking?
Note: There are 3 correct answers to this question. Inspiration (Empathize) Ideation (Create) Implementation (Test) Overlapping phases.
What are the dimensions of observation?
Note: There are 3 correct answers to this question. Space - the physical place Actor - the people involved Activity - a set of related acts people do Confidence - It also helps you learn about what they need.
By truly understanding the emotional and cultural realities of the people for whom you are
designing, you will be more able to design a better solution with real value. This is why
________________ is so important to the design process.
Note: There are 1 correct answers to this question. Empathy Desirability Being human Cultural.
Goal of the interview Learning as much as possible Observe Engage Watch and Listen.
The elements of empathy and user engagement make design thinking inherently an
ethical endeavor True False.
The ____________________ phase uses brainstorming as a way to generate as many ideas as
possible to meet the need identified in the ___________________ phase.
Note: There are 2 correct answers to this question. Ideation Inspiration Reverberation Defloration.
The "why" behind something
Note: There are 1 correct answers to this question. Inspiration Empathize Define mode Prototype.
Use your ____________________________ data as a basis for coming up with ideas.
Note: There are 1 correct answers to this question. Observation Exportation Latent Needs creation.
Why is desirability the starting point when it comes to a successful idea?
Note: There are 1 correct answers to this question. As a design thinker, the problems you are trying to solve are rarely your own-they are those of a
particular group of people; in order to design for them, you must gain empathy for who they are and
what is important to them. Because its not about building a new product and service and then searching for customers. It's
about going to the customers first, determining their needs, and then creating something to meet
their needs.
Bringing together diverse perspectives unlocks potential. Modern challenges are too big and
complex for any one person, discipline, or even industry.
Note: There are 1 correct answers to this question. Empathy Collaboration Optimism Potential.
IDEO looks on the design-thinking process as a system of ___________________, rather than
a linear, predictive approach where organizations determine the goals they need to achieve and look
for the resources to enable them to reach their goals.
Note: There are 1 correct answers to this question. Inspiration (Empathize) Ideation (Create) Overlapping phases Implementation (Test).
Design thinking does not see failure as a threat as long as it happens early and is used as a
springboard for further learning - in other words "________________"
Note: There are 1 correct answers to this question. Fail early to succeed sooner Fear of Failure Iterate ideation phase Funky prototyping.
What are the brainstorming rules created by IDEO?
Note: There are 3 correct answers to this question. Avoid judging others and let the creativity flow Be open to developing the ideas of others and stay on topic Follow the "one at a time" rule and use visuals and Generate as many new ideas as possible It involves getting out of the building and taking action.
What is experiment - learn - repeat ?
Note: There are 1 correct answers to this question. Phone interviews Onsite interviews Implementation Panel interviews.
What is brainstorming? Persona Multiplication Remember the Future Ideation.
Building a culture of innovation takes collaborative, diverse, & empowered employees who
seek empathy for their end-users.
Note: There are 1 correct answers to this question. Place Process People Client.
Taking a design-thinking approach forces you to answer an entirely different question in the
beginning. The first question is what?
Note: There are 1 correct answers to this question. What do people need? How do people execute design? How do people begin thinking?.
What are the 2 most important techniques that entrepreneurs use during the inspiration
phase?
Note: There are 1 correct answers to this question. user types that you might encounter key guiding questions challenging questions to bring the interviewee to make creative suggestions Observation and Insight Development.
_____________________________ are more easily identified by observing rather than
talking.
Note: There are 1 correct answers to this question. Inspiration Implementation Latent Needs Old methodology.
Recognizing _________________ generates insights that enable us to see everyday things in
a new light.
Note: There are 1 correct answers to this question. Patterns Persona Multiplication Remember the Future.
Design thinking is a human-centered approach. True False.
How do we become successful design thinkers? What is the first step?
Note: There are 1 correct answers to this question. Design Being human Iterate ideation phase Funky prototyping.
What is the Stanford Design School five phases of design thinking? (another variation of the design thinking process) Empathy Define Ideate Patterns Prototype Test.
What is inspiration (Emphasize), Ideation (Create), Implementation (test)?
Note: There are 1 correct answers to this question. Iterate ideation phase 3 design thinking processes ideas Funky prototyping Lego-based prototyping.
A ___________________________ should not be too narrow, nor should it be too broad. You
want to have the freedom to imagine, but you also want to have some boundaries in order to
manage the
process.
Note: There are 1 correct answers to this question. fill-in-the-blank Boundaries design challenge Observe.
An insight is NOT just reporting what you heard in the conversation, but instead is a
_____________________ that identifies a customer need and explains why.
Note: There are 1 correct answers to this question. Expertise Confidence Statement.
What is one of the biggest obstacles in trying new things or generating new ideas?
Note: There are 1 correct answers to this question. Fail early to succeed sooner Fear of Failure Iterate ideation phase Funky prototyping.
The environment must facilitate collaboration and encourage risk taking with a 'fail early &
fail of tern' mentality.
Note: There are 1 correct answers to this question. Place Process People Client.
Of the 3 main criteria for a successful idea - feasibility, viability, and desirability - which is th
e starting point?
Note: There are 1 correct answers to this question. Desirability Viability Feasibility Differentiability.
What gets you to the root of the problem and builds optimism for both problem finding and
problem solving?
Note: There are 1 correct answers to this question. Place Process People Client.
The design thinking process is linear True False.
When customer development and product development happen simultaneously?
Note: There are 1 correct answers to this question. new methodology Space Expertise Confidence.
_________________________ is an important part of the ideation process.
Note: There are 1 correct answers to this question. Blue Ocean REICC Persona Brainstorming Multiplication.
Think about a _______________________________ questionnaire as you develop your
design challenge statement: how might we enhance/create/improve/redesign/expand/grow/....?
Note: There are 1 correct answers to this question. fill-in-the-blank Space Expertise Confidence.
Take risks. Be gritty. Learn from failure and adjust. Do it fast, and do it with an encouraging
smile. Pessimism paralyzes, but belief in what could be propels us forward.
Note: There are 1 correct answers to this question. Empathy Collaboration Optimism Potential.
By which process, test your designs, get feedback, and give yourself a chance to make
improvements before investing the time to develop?
Note: There are 1 correct answers to this question. Interview your users Sketch a prototype Test your sketches with users Create a persona.
Working with sticky notes is a key activity in many Design Thinking workshops. What rules
would you set when using sticky notes?
Note: There are 3 correct answers to this question. Use one defined color per exercise. Go for bold statements and be visual. Agree within the team on a color code. Aim for one thought per sticky note. Keep workshop results unstructured to foster creativity.
During an interview, you should minimize yes/no questions and instead ask
_____________________ questions.
Note: There are 1 correct answers to this question. open-ended. defined color per exercise. team on a color code. per sticky note.
What are the 3 steps to interviewing?
Note: There are 3 correct answers to this question. Think about whom you want to interview Draft an introduction to the interview that lays out your intentions and the purpose of the
interview Prepare your interview questions challenging questions to bring the interviewee to make creative suggestions.
This leading innovation and design firm has popularized design thinking and takes on all sorts
of diverse design challenges.
Note: There are 1 correct answers to this question. IDEO HDEO NIEO IDTO.
Observe, listen, and ask why? Find the "human problems" and fall in love with them.
Understanding users is how we make solutions they want and will use.
Note: There are 1 correct answers to this question. Empathy Collaboration Optimism Potential.
What are four questions that are useful to ask during the designthinking process? (another
variation to the design thinking process)
Note: There are 4 correct answers to this question. What is? What if? What wows? What works? What are?.
What is the golden rule of interviewing?
Note: There are 1 correct answers to this question. Expertise Confidence Statement Actively listen to the other person.
Observation gives designers the opportunity to develop ________________ to better identify
needs and ultimately develop solutions, which is an excellent way of seeing the world differently in
order to capitalize on needs the competition hasn't yet taken the time to recognize.
Note: There are 1 correct answers to this question. Empathy Expertise Confidence.
While observations focus on the raw data that you have consciously recorded from all the
things you have heard and seen, an _______________ comes later: it is an interesting, nonobvious
piece of information derived from interview or observation data that drives opportunities.
Note: There are 1 correct answers to this question. Inside Outside Flipside Exportside.
The CEO of IDEO credits one key phrase for sparking the design thinking process:
"___________________________________________"
Note: There are 1 correct answers to this question. "How" part presumes?" "How part Ceo?" "How part phrase?" "How Might We?.
Divergent thinking is similar to the practice of _______________, which free the imagination,
opens up ours minds to a wealth of opportunities and possibilities, and helps us become more
innovative.
Note: There are 1 correct answers to this question. Play Over Start Close.
The concept of design thinking aligns with many of the facets of:
The Practice of Entrepreneurship (it incorporates the core elements of the practice and the essential
skills of play, empathy, reflection, creation, and experimentation) True False.
These interviews are conducted after a customer has purchased or used a product/service.
Note: There are 1 correct answers to this question. Iterate ideation phase Funky prototyping Lego-based prototyping feedback interviews.
The Minimally Viable Product 1. the product that is least expensive but gives a good
representation of the product being sold - get customer feedback by spending least amount of money
possible
Note: There are 1 correct answers to this question. MVP DFG RED MNP.
An ____________________________ is a tool that helps you collate and integrate your
interview data in order to discover surprising or unanticipated insights. It also enables you to uncover
unmet needs, find the source of any frustrations, discover areas for improvement, explore different
perspectives, and question your own assumptions and beliefs.
Note: There are 1 correct answers to this question. deas and concerns Any kind of thought Empathy map related to the challenge.
What is the essence of design thinking?
Note: There are 1 correct answers to this question. How one identifies new solutions that meet the needs of a market; TO CREATE SOMETHING NEW In the early stages of a project that question may be broad Identify what's being tested with each prototype. A prototype should answer a particular question
when tested What do you hope to test with the user? What sorts of behavior do you expect?.
________________________ can be an alternative or a complement to observation
Note: There are 1 correct answers to this question. Interviewing Persona Multiplication Remember the Future.
A useful interview technique that gives a way to delve into a problem one layer at a time.
(Starts with the challenges they are facing and ends up at what emotions are driving their actions)
Note: There are 1 correct answers to this question. "Peel the Onion" Phone interviews Onsite interviews Panel interviews.
One of the most common interviewing mistakes
Note: There are 1 correct answers to this question. Seeking validation for your ideas In the header section In the comments section In the data section.
At the heart of the _________________________ phase is low-cost experimentation through
rapid prototyping, which creates an actual model of the product/service, which is then repeatedly
tested for strengths and weaknesses until it leads from the project stage into people's lives.
Note: There are 1 correct answers to this question. Iterate ideation phase Funky prototyping Lego-based prototyping Implementation.
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