Unsophisticated threat actor who runs premade programs at random to look for vulnerabilities
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Threat actor with a goal or agenda - often sophisticated and going after specific things
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Threat actor with heavy funding, very sophisticated, and very organized
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Involves a national government to work on a very advanced attack, such as when Israel and the US teamed up to make Suxnet to go after Iran's nuclear centrifuges
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Members of your organization that leak or distribute sensitive information
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A rival tries to steal and then sell or use intellectual property
.
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