Kotler defined market as “A set of all actual and potential
buyers of a product.”
True False.
Market is a social and managerial process by which
individuals and organization get what they need
true false.
……. concept is used for goods which customers don’t buy
normally, like vacuum cleaners, insurance etc
Product Selling marketing Social Marketing.
Under marketing concept the organization tries its best to
determine the needs, wants and desires of the buyer’s market
true false.
Importance of marketing to customers – satisfaction of needs
and desires and improvement in standard of living true false.
Marketing does not help in creating employment
opportunities to many people true false.
Utility is the consumer’s estimate of the product’s overall
capacity to satisfy his or her needs. true false.
Separation of information: Most of the ills in marketing are
caused by lack of information value of the product/service.
true false.
Distribution is of three types
true false.
……. covers the actual amount the end user is expected to
pay for a product.
Product price promotion place.
There are a number of popular pricing techniques
a) Cost-plus pricing b) Hour-based pricing c) both a and b.
Advertising is any non-personal paid form of
communication using any form of mass media.
true false.
The …… stages involved in strategic marketing planning
process
Two three four none of them.
The commodity approach, the focus of study is a specific
commodity, and speak.
true false.
The managerial approach, the focus of marketing study is on
the decision-making process.
true false.
In……concept, the focus is on giving individual satisfaction
so far, the customer is concerned.
Social Marketing Product Selling none of them.
Marketing creates utility and ownership.
True False.
According to “Kotler”, Marketing is a social and managerial
process…
True False.
The Product concept is the newest concept guiding
Producers.
True False.
The Producer’s objective is to maximize cost and a minimize
production.
True False.
The general aim of marketing is to have lower flow of goods
among customers.
True False.
Marketing mix represents a combination of the marketing
methods, devices and price.
True False.
Small firms need sales organization.
True False.
If the needs of the customers change, the marketing mix will
also be changed.
True False.
Marketing mix acts as direct link between the organization
and its customers.
True False.
Place includes….
Distribution channels Managing inventories Transformation All the above.
Marketing mix represents a combination of the marketing.
a) Methods b) Devices c) Both a&b d) None of the above.
Direct distribution is selling your product through some
form of middleman.
True False.
One of the components of the product marketing mix and
the service marketing mix together is…
People Process Physical evidence Promotion.
Promotion can include the following except...
Direct mail Personal selling Skimming Public relations.
Strategic marketing planning is the process of selling
marketing…
Plans Goals Methods Tricks.
The marketing strategy is therefore a theoretical strategy.
True False.
Sales is not a vital sub-system of marke7ng management.
True False.
………. Performs the functions of planning, organizing, and
controlling marketing and distribution of products.
Marketing Selling Buying None of them.
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